Tuesday, October 20, 2009

Wii Price Drop Spurs Sales

Nintendo anticipates a big holiday season.

The September NPD numbers are now available and it's no surprise that Nintendo is once again seeing great success with its breakthrough console and wildly popular handheld. Even though the PS3 took the top spot for hardware sales, it seems as though the price drop could push Nintendo back up top at the end of the year.

Wii sales increased by 185, 468 units in September, a 67% increase over August. This can mostly be attributed to the price drop that affected the last week of NPD's reported numbers for the month. Meanwhile the DS broke 500,000 units in the month of September, trouncing the PSP by over 300,000 units. We'll have to wait until next month to find out if the newly released PSPgo evens the playing field.

Nintendo shows little signs of slowing down. Nintendo of America remarked on the data: "We anticipate increased momentum through the holidays. Consumer sampling events are now underway, and we expect to interact with over a million people before year end."

We'll keep an eye on Nintendo's rate of success as we head towards the holiday season.

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