Nintendo Hardware Sales Top July

The console war continues.

Every month, game industry research firm The NPD Group tallies up the hardware sales figures of each respective game console. At around the same time NPD releases their figures, enthusiastic members of each faction engage in a frenzied brawls across the web. Similarly, each manufacturer—Sony, Nintendo, and Microsoft—all prepare their own, albeit comparably restrained, retorts. In the case of July, The NPD Group reported that Nintendo is the crowned victor of total hardware sales, moving over 608,400 units of their DS systems, and another 555,000 Wii systems.

The combined total sales of the Xbox 360 and PlayStation 3, however, failed to even touch the total Wii sales. The Xbox 360 moved 204,800 units while the PS3 pulled 224,900 units. Not to be outdone, Microsoft released some figures of their own today to boast the success of the 360. Since November 2005, consumers have spent $10.4 billion on Xbox 360s, a 49 percent total share of the total market, the release said. On the software side, Microsoft claims that users have picked up nearly 7.9 games per console sold.

All the same, the numbers don't lie. As it stand, Nintendo takes the gold for the month of July, Sony takes the silver, and Microsoft takes bronze.